THE PROMISE OF TARGETED INNOVATION

被引：0

|

作者：

Corstjens, Marcel ^{[1
]}

Carpenter, Gregory S. ^{[2
]}

Hasan, Tushmit M. ^{[3
]}

机构：

[1] INSEAD, Fontainebleau, France

[2] Northwestern Univ, Kellogg Sch Management, Mkt Strategy, Chicago, IL 60611 USA

[3] Univ Texas Austin, Mkt, Austin, TX 78712 USA

来源：

MIT SLOAN MANAGEMENT REVIEW | 2019年 / 60卷 / 02期

关键词：

D O I：

暂无

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

收藏

页码：39 / 44

页数：6

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