Existential Authenticity of Tourism Practitioners

Tourism existential authenticity not only comprises of tourist authenticity and authenticity of local community, but also authenticity of tourism practitioners. Based on peer-reviewed studies, the concept, characteristics and mechanism about tourism authenticity are put forward, and authenticities of tourism practitioners are analyzed from intra-personal and inter-personal perspectives. Tourism existential authenticity, which features authenticity of tourism experience, is both significant to exploration the utmost motivations of all parties involved and application of tourism planning and marketing.