Research on the Communication Mode and Marketing Strategy of Mobile Media

被引：0
|
作者：
Kang, Di [1 ]
机构：
[1] Hainan Coll Software Technol, Dept Informat Management, Qionghai, Peoples R China
来源：
PROCEEDINGS OF THE 2017 7TH INTERNATIONAL CONFERENCE ON EDUCATION AND MANAGEMENT (ICEM 2017) | 2017年 / 53卷
关键词：
Mobile media; Communication mode; Single point; Marketing strategy;
D O I：
暂无
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
Smart phones are the important communication tools and information information dissemination media, and the communication mode of mobile media and the transmission form of mobile phone network affect the development of the mobile phone. Based on the theory of communication and marketing, this paper gives the transmission mode and marketing strategy of mobile media, which is of practical significance for promoting the sound development of mobile media industry.
引用
收藏
页码：506 / 509
页数：4
相关论文
共 50 条
  • [21] Research on the Implementation Path of Mobile New Media Marketing Strategy for Small and Medium-sized Enterprises in the Internet era
    Li, Yazi
    2018 5TH INTERNATIONAL CONFERENCE ON BUSINESS, ECONOMICS AND MANAGEMENT (BUSEM 2018), 2018, : 397 - 400
  • [22] Social media in marketing communication
    Guelle, M. Tayfun
    TURKISH LIBRARIANSHIP, 2014, 28 (03) : 439 - 441
  • [23] Marketing, Communication and New Media
    de Sousa, Jorge Remondes
    INTERNATIONAL JOURNAL OF MARKETING COMMUNICATION AND NEW MEDIA, 2013, 1 (01): : 1 - 2
  • [24] Research in marketing strategy
    Morgan, Neil A.
    Whitler, Kimberly A.
    Feng, Hui
    Chari, Simos
    JOURNAL OF THE ACADEMY OF MARKETING SCIENCE, 2019, 47 (01) : 4 - 29
  • [25] Research in marketing strategy
    Neil A. Morgan
    Kimberly A. Whitler
    Hui Feng
    Simos Chari
    Journal of the Academy of Marketing Science, 2019, 47 : 4 - 29
  • [26] Research on the Brand Communication Media and Channels of Mobile Internet Age
    Liang, Zhou
    PROCEEDINGS OF THE 9TH INTERNATIONAL CONFERENCE ON INNOVATION AND MANAGEMENT, 2012, : 248 - 252
  • [27] Research on Crisis Communication Strategy of Enterprises in New Media Environment
    Zhu, Ju
    Yu, Shunan
    2017 2ND ACSS INTERNATIONAL CONFERENCE ON SOCIAL SCIENCES AND TEACHING RESEARCH (ACSS-SSTR 2017), 2017, 18 : 97 - 103
  • [28] Research on the mobile app model of exhibition community marketing in the era of converged media
    Fang, Luping
    BASIC & CLINICAL PHARMACOLOGY & TOXICOLOGY, 2020, 127 : 21 - 21
  • [29] Research on Huawei Mobile Phone Marketing Strategy Based on Market Segmentation Theory
    Li, Yuanyuan
    PROCEEDINGS OF THE 5TH ANNUAL INTERNATIONAL CONFERENCE ON SOCIAL SCIENCE AND CONTEMPORARY HUMANITY DEVELOPMENT (SSCHD 2019), 2019, 376 : 397 - 404
  • [30] Research on Consumers' Purchasing Behavior and Marketing Strategy Based on Mobile Internet Environment
    Wei, Du
    2018 4TH INTERNATIONAL CONFERENCE ON ECONOMICS, MANAGEMENT AND HUMANITIES SCIENCE (ECOMHS 2018), 2018, : 541 - 545
12345