An incentive compatible conjoint ranking mechanism

被引：55

作者：

Lusk, Jayson L. ^{[1
]}

Fields, Deacue ^{[2
]}

Prevatt, Walt ^{[2
]}

机构：

[1] Oklahoma State Univ, Dept Agr Econ, Willard Sparks Endowed Chair, Stillwater, OK 74078 USA

[2] Auburn Univ, Dept Agr Econ, Auburn, AL 36849 USA

来源：

AMERICAN JOURNAL OF AGRICULTURAL ECONOMICS | 2008年 / 90卷 / 02期

关键词：

conjoint analysis; incentive compatibility; preference elicitation; beef;

D O I：

10.1111/j.1467-8276.2007.01119.x

中图分类号：

F3 [农业经济];

学科分类号：

0202 ; 020205 ; 1203 ;

摘要：

A simple method for making ranking-based conjoint analysis incentive compatible is proposed. The incentive compatible mechanism involves people purchasing a product profile with a probability proportional to its assigned rank. In an empirical application related to consumer preferences for beef attributes, we find that the forecasted market share for a new pasture-raised steak obtained using incentive-compatible rankings was significantly greater than that implied from traditional hypothetical conjoint rankings. People's rankings of ground beef products were not affected by the mechanism or by information about pasture-raised beef.

引用

页码：487 / 498

页数：12

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