Services for culturally diverse customers in parks and recreation

被引：12
|
作者：
Li, Chieh-Lu [1 ]
Absher, James D. [2 ]
Graefe, Alan R. [3 ]
Hsu, Yi-Chung [4 ]
机构：
[1] Natl Chung Hsing Univ, Dept Forestry, Taichung 402, Taiwan
[2] US Forest Serv, USDA, Riverside, CA USA
[3] Penn State Univ, State Coll, PA USA
[4] Natl Dong Hwa Univ, Hualien, Taiwan
来源：
LEISURE SCIENCES | 2008年 / 30卷 / 01期
关键词：
ethnicity; culture; values; diversity; customer services; parks and recreation;
D O I：
10.1080/01490400701756493
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
Changes in racial and ethnic composition due to the increasing diversity in the United States are confronting managers of parks and recreation areas. Since cultural values influence perceptions and behaviors, studying cultural values among different groups is important for understanding perceptions of service quality and parks and recreation behavior. The purpose of this essay is to advocate the exploration of the relationship of cultural values and perceptions of service quality in the context of parks and recreation research.
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页码：87 / 92
页数：6
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