The relationship of corporate social performance and corporate performance: a stakeholder theory prospect

In the view of the stakeholder theory, corporate social performance means the extent of responsibility the corporation shows to its stakeholders: This paper analyzes the relationship between corporate social performance and corporate performance. The result of demonstration analysis reveals: (l) Chinese corporations are responsible. for six main stakeholders, including consumer, employee, shareholder, community, environment and special group; (2) corporate performance has three dimensions: including employee performance, marker performance and financial performance; (3) corporate social,performance improvement is highly correlated to corporate performance; (4) regression analysis result shows that high level social responsibility from shareholder has a positive influence on the corporation; high level consumers responsibility has a positive influence on the corporation; high level community and employee responsibility also has a positive influence on the corporation; High level special group responsibility has a direct positive influence on the corporate financial performance.