Study on Consumer Purchasing Behavior of Fresh Agricultural Products

被引：0
|
作者：
Zhang, Chengwei [1 ]
Wan, Ziqi [1 ]
QianWang [1 ]
机构：
[1] Wuhan Donghu Univ, Wuhan, Hubei, Peoples R China
来源：
INTERNATIONAL CONFERENCE ON ECONOMICS AND MANAGEMENT INNOVATIONS (ICEMI 2017), VOL 1, ISSUE 1 | 2017年
关键词：
E-commerce platform; Fresh produce; Consumer behavior; Factors;
D O I：
10.26480/icemi.01.2017.395.396
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
With the rapid development of e-commerce platforms, the consumption of fresh produce has also changed, and more and more consumers are buying fresh produce online. The online purchase of fresh produce, quick and convenient purchase mode and preferential price are deeply popular with consumers. But some consumers are not satisfied with buying fresh produce online or buying fresh produce online. In order to promote the consumption of fresh agricultural products electronic platform, this article from the consumers to buy fresh agricultural products e-commerce investigation factors analysis, put forward to promote consumer purchasing behavior of fresh agricultural products e-commerce advice.
引用
收藏
页码：395 / 396
页数：2
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