Study on Consumer Purchasing Behavior of Fresh Agricultural Products

With the rapid development of e-commerce platforms, the consumption of fresh produce has also changed, and more and more consumers are buying fresh produce online. The online purchase of fresh produce, quick and convenient purchase mode and preferential price are deeply popular with consumers. But some consumers are not satisfied with buying fresh produce online or buying fresh produce online. In order to promote the consumption of fresh agricultural products electronic platform, this article from the consumers to buy fresh agricultural products e-commerce investigation factors analysis, put forward to promote consumer purchasing behavior of fresh agricultural products e-commerce advice.