Fujitsu's efforts to improve web accessibility

Efforts to improve Web accessibility are intensifying around the world. For example, in June 2004, the Japanese Standards Association established JIS X 8341-3 as an official Japanese industrial standard for information accessibility. When a company constructs an accessible Website as part of a Web accessibility enhancement program, it should not only conform to JIS X 8341-3 but also provide a support system for organized corporate activities, standardize its procedures for Website construction, and use guidelines that are consistent with standards in Japan and other countries. The Fujitsu Group started enhancing the accessibility of its Internet Websites in 2002 as part of its brand development project. It enjoyed high commendations when it received a 2003 Good Design Award and won first prize in the Usability Ranking of Corporate Sites of the Nikkei Personal Computing magazine. This paper describes the Fujitsu organized activities for enhancing Web accessibility that yielded these results and the Fujitsu system for realizing accessible Websites.