The Effects of Incentives in a Choice-Based Conjoint Pricing Study

被引：0

作者：

Ye, Hongjun ^{[1
]}

Bhatt, Siddharth ^{[1
]}

Zhong, Wenting ^{[1
]}

Watson, Jan ^{[1
]}

Sargent, Amanda ^{[1
]}

Topoglu, Yigit ^{[1
]}

Ayaz, Hasan ^{[1
,2
]}

Suri, Rajneesh ^{[1
,2
]}

机构：

[1] Drexel Univ, 3141 Chestnut St, Philadelphia, PA 19104 USA

[2] Drexel Business Solut Inst, 3220 Market St, Philadelphia, PA 19104 USA

来源：

ADVANCES IN NEUROERGONOMICS AND COGNITIVE ENGINEERING | 2020年 / 953卷

关键词：

Conjoint analysis; Consumer behavior; Price perception; Utility; DECISION-MAKING;

D O I：

10.1007/978-3-030-20473-0_9

中图分类号：

TP18 [人工智能理论];

学科分类号：

081104 ; 0812 ; 0835 ; 1405 ;

摘要：

This study investigates the effects of incentives on a consumer's choice of a utility plan. In our study that utilizes conjoint analysis, our research aims to understand the impact of incentives on consumers' choice of a Time-of-Use (TOU) utility pricing plan. The results indicate that underlining the consequences and offering incentives influence the valuation of the attributes in competing choices.

引用

页码：84 / 90

页数：7

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