Toward a generic model of trust for electronic commerce

被引:11
|
作者
Tan, YH
Thoen, W
机构
[1] Univ Amsterdam, Amsterdam, Netherlands
[2] Univ Groningen, NL-9700 AB Groningen, Netherlands
[3] Erasmus Univ, Rotterdam, Netherlands
关键词
control procedures; electronic payment; international trade; tryst; trust creation methods;
D O I
暂无
中图分类号
F [经济];
学科分类号
02 ;
摘要
The authors present a generic model of trust for electronic commerce consisting of two basic components, party trust and control trust, based on the concept that trust in a transaction with another party combines trust in the other parry and trust in the control mechanisms that ensure the successful performance of the transaction. This generic trust model con be used in designing trust-related value-added services in e-commerce. To illustrate its design use, two e-commerce activities that require trust are compared: electronic payment and cross-border electronic trade. The model shows that each of these activities requires a different type of trust, created by completely different services.
引用
收藏
页码:61 / 74
页数:14
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