FINANCIAL SERVICES ADVERTISING: COMPARING BUSINESS-TO-BUSINESS AND BUSINESS-TO-CONSUMER CONTEXTS

被引：0

作者：

Swani, Kunal ^{[1
]}

Iyer, Easwar S. ^{[1
]}

机构：

[1] Univ Massachusetts, Amherst, MA 01003 USA

来源：

IDEAS IN MARKETING: FINDING THE NEW AND POLISHING THE OLD | 2015年

关键词：

D O I：

暂无

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：692 / 692

页数：1

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