Interaction of Corporate Social Responsibility with Consumer Behavior

Corporate social responsibility refers to the responsibilities that businesses undertake voluntarily against the collective, economic system and nature. It contributes to the recognition of businesses in society and supports the shaping of corporate image in a positive way. In addition, this sense of responsibility is now beginning to take place within the criteria of consumers' business evaluation. Due to its importance, a research was conducted to determine the effect of corporate social responsibility activities on consumer behaviours. The research was conducted in the form of descriptive research and relational screening model. In this method, survey technique was used as the primary means of obtaining data. Students of Selcuk University in the academic year of 2017-2018 constituted the population of the research. Convenience sampling method, one of the non-random sampling methods, was used within this population due to time and cost constraints of the researchers and 490 samples were determined. SPSS 20 statistical program was used in the analysis of the data. Frequency distributions and demographic characteristics of respondents were examined; reliability tests and regression analysis were conducted. It was found out that general attitudes of students towards social responsibility practices had an effect on consumption behaviour.