A Customer Life-cycle Value Model in Automotive Industry

被引：0
|
作者：
Chuan, Fu [1 ]
Yun, Chen [1 ]
机构：
[1] Shanghai Univ Finance & Econ, Sch Publ Econ Adm, Shanghai 200433, Peoples R China
来源：
2007 INTERNATIONAL CONFERENCE ON WIRELESS COMMUNICATIONS, NETWORKING AND MOBILE COMPUTING, VOLS 1-15 | 2007年
关键词：
Customer Life-cycle Management; Customer Life-cycle Value; Customer Quality Sensitive Modulus;
D O I：
暂无
中图分类号：
TP39 [计算机的应用];
学科分类号：
081203 ; 0835 ;
摘要：
The Customer Relationship Management (CRM) is a popular field in marketing research, and the Customer Life-cycle Management (CLM) & Customer Life-cycle Value (CLV) are basic and kernel problems. The automotive industry in China has experienced a fast but short develop phases, and now it is facing a situation with tough competition. This paper analyzes the characters of automotive sales and after-sales service market, and introduces a model to calculate the CLV.
引用
收藏
页码：3387 / 3390
页数：4
相关论文
共 50 条
  • [21] Designing an Optimal Customer Satisfaction Model in Automotive Industry
    Kameleh Nassiri Pirbazari
    Kamran Jalilian
    Journal of Control, Automation and Electrical Systems, 2020, 31 : 31 - 39
  • [22] Designing an Optimal Customer Satisfaction Model in Automotive Industry
    Nassiri Pirbazari, Kameleh
    Jalilian, Kamran
    JOURNAL OF CONTROL AUTOMATION AND ELECTRICAL SYSTEMS, 2020, 31 (01) : 31 - 39
  • [23] An Engineering Process model for managing a digitalised life-cycle of products in the Industry 4.0
    Urgese, Gianvito
    Azzoni, Paolo
    van Deventer, Jan
    Delsing, Jerker
    Macii, Enrico
    NOMS 2020 - PROCEEDINGS OF THE 2020 IEEE/IFIP NETWORK OPERATIONS AND MANAGEMENT SYMPOSIUM 2020: MANAGEMENT IN THE AGE OF SOFTWARIZATION AND ARTIFICIAL INTELLIGENCE, 2020,
  • [24] Development and Prospect of Carbon Neutral Automotive Life-cycle Materials
    Wu G.
    Huang S.
    Guo Y.
    Chen X.
    Song J.
    Cailiao Daobao/Materials Reports, 2023, 37 (19):
  • [25] THE VALUE OF MARKET SHARE AND THE PRODUCT LIFE-CYCLE - A GAME-THEORETIC MODEL
    KARNANI, A
    MANAGEMENT SCIENCE, 1984, 30 (06) : 696 - 712
  • [26] NOTE ON YAARI LIFE-CYCLE MODEL
    MOFFET, D
    REVIEW OF ECONOMIC STUDIES, 1978, 45 (02): : 385 - 388
  • [27] OPTIMAL TAXATION IN A LIFE-CYCLE MODEL
    ALVAREZ, Y
    BURBIDGE, J
    FARRELL, T
    PALMER, L
    CANADIAN JOURNAL OF ECONOMICS-REVUE CANADIENNE D ECONOMIQUE, 1992, 25 (01): : 111 - 122
  • [28] LIFE-CYCLE MODEL OF DELIVERING IS IN SOA
    Hauptvogel, Roman
    CONFENIS-2013: 7TH INTERNATIONAL CONFERENCE ON RESEARCH AND PRACTICAL ISSUES OF ENTERPRISE INFORMATION SYSTEMS, 2013, 41 : 241 - 249
  • [29] Applications of the life-cycle model in tourism
    Tooman, LA
    ANNALS OF TOURISM RESEARCH, 1997, 24 (01) : 214 - 234
  • [30] Clicking and linking: A life-cycle model
    Rho, Y
    Gedeon, TD
    WORLD MULTICONFERENCE ON SYSTEMICS, CYBERNETICS AND INFORMATICS, VOL 1, PROCEEDINGS: ISAS '98, 1998, : 382 - 385
12345