The Study on Model of Enterprise Customer Relationship Management

Market competition is becoming increasingly fierce, resulting in customer-Enterprise Management Center began to shift to customers, and making customer resources become an important resource. How to dig and expand customer resources becomes the key to gain market advantage. If companies can establish closed mechanisms with the client for exchange of knowledge and sharing, and know timely information on customer and knowledge which customers get, which will no doubt make it close to market, dramatically improving the accuracy of decision-making and ability to compete in the market. The innovation of this paper mainly provide the readers with a concise but perfect customer knowledge management patter from the customer knowledge management idea, framework model of process design to technical analysis and improvement and the CRM appraisal system. These provide the theoretical basis for the study of knowledge management theory and practice, and also have a guiding role in knowledge management implementation.