An Exploratory Theoretical Framework based on the Interactive Marketing Model of Industrial Products based on user Innovation

interactive marketing is developing rapidly due to the importance of special marketing demand and the development of information technology. This paper introduces innovative users as key variables into the industrial product marketing model. Transfer the interactive marketing to industrial marketing, and try to build an interactive marketing mode based on user innovation in the case of industrial marketing. The model can effectively solve the wrong information between enterprises and users, imbalance between supply and demand, the problem of unmarketable products and complete the customer relations management theory in the existing industrial marketing which can't solve the problem of dynamic, enrich the knowledge of industrial marketing.