TQM AND REENGINEERING - STRATEGIC OPTIONS OF THE MANAGEMENT

The paper aims to identify the main characteristics that cause/oppose the change in an organization towards TQM or Reengineering, considered as strategic options. We follow the perception and the general implications at the human resource level. The human factor is considered to be the main "actor" in the organization. The human factor generates value only if it's potentiality is acknowledged and adequately employed. The acknowledgement of the elements that define a certain typology of organizational culture allows the identification of the main forces that oppose the change at individual or organizational level as well as of the main factors that facilitate the orientation towards TQM or Reengineering. The methodology used, which is based on the technique of the questionnaires, allows us to find out both the opinions of the respondents and the situation of the organizations to which they belong, from the point of view of the orientation towards TQM or reengineering.