CONCEPT OF CUSTOMER RELATIONSHIP MANAGEMENT IN BUSINESS

被引：0
|
作者：
Novotny, Jaroslav [1 ]
机构：
[1] Dubnicky Technol Inst, Katedra Manazmentu, Sladkovicova 533-20, Dubnica Nad Vahom 01841, Slovakia
来源：
AKTUALNE PROBLEMY PODNIKOVEJ SFERY 2015 | 2015年
关键词：
Customer; management; customer relationship management; concept; business;
D O I：
暂无
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
Presented paper aims at the Customer Relationship Management and its essential is finally to introduce the concept of the CRM instrumentarium. In the this paper we deal generally with the concept of Customer Relationship Management, with the pillars of this concept, with the principles of the CRM implementation and with the CRM contribution for the business. Paper deals whit the analyse of the present state and trend of Customer Relationship Management in business practise. On the base of the analyses' results there is defined the potential for the better effectiveness of Customer Relationship Management and there is introduced the concept of CRM instrumentarium.
引用
收藏
页码：496 / 502
页数：7
相关论文
共 50 条
  • [21] MANAGING RELATIONS WITH DONORS USING THE CUSTOMER RELATIONSHIP MANAGEMENT CONCEPT
    Popovic, Ana
    Stankovic, Ljiljana
    REGULATION AND BEST PRACTICES IN PUBLIC AND NONPROFIT MARKETING, 2010, : 390 - 400
  • [22] Customer relationship management concept modelling as function of quality improvement
    Stojkovic, Dejan
    Djordjevic, Dejan
    Vasiljevic, Marko
    TECHNICS TECHNOLOGIES EDUCATION MANAGEMENT-TTEM, 2010, 5 (01): : 106 - 122
  • [23] An examination of customer relationship management (CRM) technology adoption and its impact on business-to-business customer relationships
    Richard, James E.
    Thirkell, Peter C.
    Huff, Sid L.
    TOTAL QUALITY MANAGEMENT & BUSINESS EXCELLENCE, 2007, 18 (08) : 927 - 945
  • [24] The development and diffusion of customer relationship management (CRM) intelligence in business-to-business environments
    Stein, Alex D.
    Smith, Michael F.
    Lancioni, Richard A.
    INDUSTRIAL MARKETING MANAGEMENT, 2013, 42 (06) : 855 - 861
  • [25] The Mediating effect of Business Intelligence Systems on the relationship between Supply Chain Management and Customer Relationship Management
    Kasasbeh, Emad Ali
    Al-bloush, Tariq Barjes
    Alshauaura, Amr
    Alnaser, Ahmad Salih Mheidi
    Shawawrah, Sally Karim
    JOURNAL OF INTELLIGENCE STUDIES IN BUSINESS, 2024, 14 (01): : 31 - 41
  • [26] Customer knowledge discovery from data for customer relationship management: concept positioning and scale development
    Trabelsi, Latifa
    Akrout, Fathi
    INTERNATIONAL JOURNAL OF KNOWLEDGE MANAGEMENT STUDIES, 2024, 15 (03)
  • [27] The prediction and dynamic management of the customer relationship in E-commerce business
    Duan Nannan
    Li Zhuoqun
    NINTH WUHAN INTERNATIONAL CONFERENCE ON E-BUSINESS, VOLS I-III, 2010, : 68 - 73
  • [28] Customer relationship management: A comparative analysis of family and nonfamily business practices
    Cooper, MJ
    Upton, N
    Seaman, S
    JOURNAL OF SMALL BUSINESS MANAGEMENT, 2005, 43 (03) : 242 - 256
  • [29] Customer relationship management in business operations of trading companies in Bosnia and Herzegovina
    Civic, Beriz
    ECONOMIC RESEARCH-EKONOMSKA ISTRAZIVANJA, 2014, 27 (01): : 755 - 770
  • [30] Data mining application in customer relationship management of credit card business
    Wu, RC
    Chen, RS
    Chang, CC
    Chen, JY
    Proceedings of the 29th Annual International Computer Software and Applications Conference, Workshops and Fast Abstracts, 2005, : 39 - 40
12345