Volunteering personal information on the internet: Effects of reputation, privacy notices, and rewards on online consumer behavior

被引：71

作者：

Xie, E ^{[1
]}

Teo, HH

Wan, W

机构：

[1] Xi An Jiao Tong Univ, Sch Management, Dept Mkt, Xian 710049, Peoples R China

[2] Natl Univ Singapore, Sch Comp, Singapore 117543, Singapore

来源：

MARKETING LETTERS | 2006年 / 17卷 / 01期

关键词：

consumer personal information; privacy; reputation; privacy notices; reward;

D O I：

10.1007/s11002-006-4147-1

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

Accurate personal information provision is one of the most important determinants of the commercial development of the Web. However, consumers are usually reluctant to provide personal information or tend to provide false information online because of their concern about privacy violation risks. We employ a 2x 2x 2 experimental design to examine the effects of reputation, privacy notices, and rewards on online consumer behavior in volunteering two types of personal information on the Internet: demographic information and personally identifiable information. We discuss the theoretical and practical implications of the findings.

引用

页码：61 / 74

页数：14

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