Factors Influencing Intentions to Use Social Recommender Systems: A Social Exchange Perspective

被引：16

作者：

Chang, Tsung-Sheng ^{[1
]}

Hsiao, Wei-Hung ^{[1
]}

机构：

[1] Natl Chung Cheng Univ, Dept Informat Management, Chiayi 62102, Taiwan

来源：

CYBERPSYCHOLOGY BEHAVIOR AND SOCIAL NETWORKING | 2013年 / 16卷 / 05期

关键词：

WORD-OF-MOUTH; REPUTATION MECHANISM; ELECTRONIC COMMERCE; TRUST; NETWORKING; INTERNET; IMPACT; ALLIANCES; FRAMEWORK; BEHAVIOR;

D O I：

10.1089/cyber.2012.0278

中图分类号：

B84 [心理学];

学科分类号：

04 ; 0402 ;

摘要：

This study employs the perspective of social exchange theory and seeks to understand users' intentions to use social recommender systems (SRS) through three psychological factors: trust, shared values, and reputation. We use structural equation modeling to analyze 221 valid questionnaires. The results show that trust has a direct positive influence on the intention to use SRS, followed by shared values, whereas reputation has an indirect influence on SRS use. We further discuss specific recommendations concerning these factors for developing SRS.

引用

页码：357 / 363

页数：7

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