Conceptualizing the Role of Leadership, Community Support, and Entrepreneurship Skill in the Performance of Community-Based Rural Homestay (CBRH) Programme in Malaysia

被引：2
|
作者：
Kayat, Kalsom [1 ]
Zainuddin, Nur Farrah Ain [1 ]
Ramli, Razamin [2 ]
Kasim, Maznah Mat [2 ]
机构：
[1] Univ Utara Malaysia, Sch Tourism Hosp & Environm Management, Sintok 06010, Kedah, Malaysia
[2] Univ Utara Malaysia, Sch Quantitat Sci, Sintok 06010, Kedah, Malaysia
来源：
ISSC 2016 INTERNATIONAL CONFERENCE ON SOFT SCIENCE | 2016年 / 14卷
关键词：
Community-based tourism; community-based project; rural tourism; rural development; TOURISM;
D O I：
10.15405/epsbs.2016.08.80
中图分类号：
C [社会科学总论];
学科分类号：
03 ; 0303 ;
摘要：
In Malaysia, CBRH is promoted by the government as a means to develop rural communities through their engagement in tourism small businesses. Both financial and non-financial supports have been provided by different government agencies to enable the program management and operators to serve quality services to the visitors and eventually to sustain their performance. This paper presents a conceptual analysis on variables that may influence CBRH's performance. Specifically, it explores the influential roles that can be potentially played by the selected determinants namely leadership, community support, and entrepreneurship skill. (C) 2016 Published by Future Academy www.FutureAcademy.org.uk
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页码：566 / 570
页数：5
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