The grey DEA evaluation of Customer Satisfaction

被引：0
|
作者：
Manfeng, Liu [1 ]
机构：
[1] Jiangxi Univ Finance & Econ, Jiangxi 330013, Nanchang, Peoples R China
来源：
JOURNAL OF GREY SYSTEM | 2007年 / 19卷 / 02期
关键词：
customer satisfaction; grey statistics; grey DEA model;
D O I：
暂无
中图分类号：
O1 [数学];
学科分类号：
0701 ; 070101 ;
摘要：
In recent years. Customer Satisfaction (CS) as a new research field has emerged as a new theory in business management. The CS index has become an important non-finance index of enterprise performance assessment. In other words, how to improve the CS level of its products and services and how to gain long-term customers is the key factor for enterprises to succeed in the market competition. So, in this paper, the formation of CS, the Structure of CS, and the quantitative evaluation of CS are studied. and the grey DEA model is put forward.
引用
收藏
页码：187 / 195
页数：9
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