The Research on the User Experience of E-Commercial Website Based on User Subdivision

被引：0
|
作者：
Liu, Wei [1 ,2 ]
Lv, Lijuan [1 ]
Huang, Daoli [2 ]
Zhang, Yan [1 ]
机构：
[1] Beijing Univ Posts & Telecommun, Sch Automat, Beijing 100876, Peoples R China
[2] Minist Publ Secur, Key Lab Informat Network Secur, Beijing 100876, Peoples R China
来源：
ADVANCED DATA MINING AND APPLICATIONS (ADMA 2010), PT II | 2010年 / 6441卷
关键词：
E-commerce; user experience model; usability testing; AHP; fuzzy comprehensive evaluation;
D O I：
暂无
中图分类号：
TP18 [人工智能理论];
学科分类号：
081104 ; 0812 ; 0835 ; 1405 ;
摘要：
Aiming at the problem that it is difficult to accurately define the quality of the user experience, based on the usability testing we analyzed the elements of user experience during the use process of E-commercial website and divided the users into two types (planned users and impulsive users). Furthermore, we constructed the user evaluation system from the three aspects of behavior, cognition and emotion, quantified the quantitative indicators, and established a user experience comprehensive evaluation model. Finally, we verified the validity of the model through some cases.
引用
收藏
页码：529 / 536
页数：8
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