Is Online Channel a Counterstrategy to The Store Brand by the National Brand?

被引：0

作者：

Luo, Xiaomeng ^{[1
]}

Chen, Liwen ^{[1
]}

Li, Jianbin ^{[2
]}

Ge, Ling ^{[1
]}

机构：

[1] City Univ Hong Kong, Hong Kong, Hong Kong, Peoples R China

[2] Huazhong Univ Sci & Technol, Wuhan, Hubei, Peoples R China

来源：

2014 CHINA MARKETING INTERNATIONAL CONFERENCE - CHINA'S CONTRIBUTIONS TO MARKETING: THEORY AND PRACTICE | 2014年

关键词：

D O I：

暂无

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：262 / 263

页数：2

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