Is Online Channel a Counterstrategy to The Store Brand by the National Brand?

被引：0
|
作者：
Luo, Xiaomeng [1 ]
Chen, Liwen [1 ]
Li, Jianbin [2 ]
Ge, Ling [1 ]
机构：
[1] City Univ Hong Kong, Hong Kong, Hong Kong, Peoples R China
[2] Huazhong Univ Sci & Technol, Wuhan, Hubei, Peoples R China
来源：
2014 CHINA MARKETING INTERNATIONAL CONFERENCE - CHINA'S CONTRIBUTIONS TO MARKETING: THEORY AND PRACTICE | 2014年
关键词：
D O I：
暂无
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
引用
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页码：262 / 263
页数：2
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