SWOT Analysis of the Old and New Campus of the University and Its Countermeasures

With the implementation of the policy of enrollment expansion, there have emerged "new" and "old" campuses in many colleges and universities. On the basis of the questionnaire surveyed in nine schools in Gansu, Shanxi, Henan and Hubei province, SWOT analysis method was used to compare the advantages and disadvantages and opportunities and threats between these two campus. The results showed that the advantages of the old campus mainly lie in its unique university culture atmosphere and convenient traffic conditions, and the disadvantage lies in its implemented infrastructure; in contrast, advantages of the new campus are disadvantages of the old campus, and disadvantages of it are advantages of the old campus. Therefore, the two can achieve their own development through strategic complementarity, giving full play to their respective advantages, seizing outside opportunities, and overcoming disadvantages and eliminating threats. However, if we assumed that only one campus could be conserved in the future due to the fact of the reduction in school-age students, then we found that most of the respondents were willing to giving up the new campus. The characteristics of the university itself and the social and economic characteristics of the respondents have effect on conserving willingness of the campus. In short, the new and old campus must be developed respectively under the effect of the enrollment expansion. But with the reduction of the school-age population, the old and new campus will likely face a difficult choice.