Chinese consumer's adoption intention towards 3G mobile phone

被引：19
|
作者：
Liu, Matthew T. [2 ]
Huang, Lee-Lien [3 ]
Chen, Alexander Nai-Chi [1 ]
机构：
[1] Macau Univ Sci & Technol, Taipa, Macau, Peoples R China
[2] Univ Macau, Fac Business & Adm, Macao, Peoples R China
[3] Feng Chia Univ, Sch Management Dev, Taichung 40724, Taiwan
来源：
INTERNATIONAL JOURNAL OF MOBILE COMMUNICATIONS | 2008年 / 6卷 / 06期
关键词：
3G; innovation diffusion; lifestyle; mobile communications; technology cluster;
D O I：
10.1504/IJMC.2008.019825
中图分类号：
G2 [信息与知识传播];
学科分类号：
05 ; 0503 ;
摘要：
This research paper proposed a model for the adoption of wireless communication technology. Specifically, we examined factors affecting the adoption of 3G mobile phone in China. This research is primarily based on a telephone Survey with a valid sample of 280 random respondents who have experience in using 3G mobile phones from live major cities in China. The empirical result shows that 'technology cluster' is significantly important, while other factors in predicting user's intention to adopt 3G mobile phone are not significant. To some extent, it is contradictory to some existing innovation adoption literatures. Practical and theoretical implications and explanations are provided. Further research in this area is highly recommended.
引用
收藏
页码：770 / 786
页数：17
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