A Study on Chinese College Students' English Pragmatic Failure

With the development of globalization, cross-cultural communication permeates people's life. Hence, cultivating Chinese college students' communicative competence in English language teaching is obviously becoming more and more important. However, the current situation in college English teaching is that more attention has been given to the promotion of English linguistic competence of students from elementary school to college; hence, the imbalance leads to the deficient development of English pragmatic competence among college students. Through analyzing the college students' English pragmatic failure, this research attempts to pinpoint the causes of their failure from cross-cultural communication aspect to improve college students' English pragmatic competence.