Factors Affecting Filipino Investors' Investment Decisions in Philippine Stock Market

There are so many investments today, in fact, a stock market investment can bring promising rate of return. In the Philippines, only one percent (1%) of the population has an investment in stock market. The study investigates the factors affecting Filipino investors' investment decisions in Philippine stock market. Data were collected using on-line survey questionnaires to one hundred (100) Filipino investors in stock market and subsequently analyze using descriptive statistics. Findings revealed that investors with high attainment of education have investments and those with low level of literacy or uneducated people do not know about the stock market. The Filipino investors decisions to invest in stocks was influenced by various economic factors: Past Market Trend, Investible Surplus, Investment Horizon, Investment Needs, Risk Appetite, and Expected Return. Money, knowledge, experience, and time were also indicated as highly concern problem.