Consumer's attitudes to Corporate Social Responsibility

Article deals with consumer's attitudes to Corporate Social Responsibility. Main goal of attitude research was to discover what consumer understands under term corporate responsibility in following areas: Economic, Social, and Environmental. Primary data collection was done via quantitative polling. Closed questions - a selection of options, and the Likert scale were used. Results show that majority of consumers understand the term "corporate social responsibility". As responsible in economic area respondents consider such a firms which are profitable for owners and via taxes bring benefit for all society. In term of social responsibility respondents reputed companies which are not uncaring to social problems and which are active in different social project through philanthropy.