Internationalization of Education of the Study Program in French Language the Sales Management from the Point of View of the Relation Student - Institution

Increasing the quality of educational activity and science requires an open approach of educational process to the relationship to the universities abroad. Creation of the strategy of permanent inceasing of quality includes also the system of monitoring the students' opinions on offering the student programs in foreign languages, which the universities abroad participate in. With increasing global competition in the education market the research of the problem requires the knowledge of the task of student as a client, which represents a new element of functioning of universities. The aim of the article is presentation of internationalization of education in the sphere of Francophone education on the example of the Study Program in French Language the Sales Management offered within the study specialization Trade and Marketing of the Faculty of Trade of the University of Economics in Bratislava and acknowledging its attractiveness from the point of view of relation student institution. The article consists of three basic parts. The theoretical part deals with the basic aspects of the issue researched, i. e. the dimensions of cooperation with French institutions and development of the Study Program in French Language the Sales Management. The second part of article presents the methodology of research of students' opinions. The third part including the discussion and results characterizes and analyzes the results of research of students' opinions on the study programe. In the conclusion of the article the connections between the issue of the article with the European Social Fund and the Strategy Europe 2020 as well as the connections of academic values and commercial aspects of the relation studentinstitution within the study program are identified.