THE INFLUENCE OF MEDIA ON CONSUMER BUYING BEHAVIOR

被引：0

作者：

Rybansky, Rudolf ^{[1
]}

Malikova, Iveta ^{[1
]}

机构：

[1] Univ SS Cyril & Methodius, Fac Mass Media Commun, Trnava, Slovakia

来源：

PSYCHOLOGY AND PSYCHIATRY, SOCIOLOGY AND HEALTHCARE, EDUCATION, VOL II | 2014年

关键词：

purchasing behavior; purchasing decisions; consumers; the media;

D O I：

暂无

中图分类号：

R1 [预防医学、卫生学];

学科分类号：

1004 ; 120402 ;

摘要：

Consumers' decisions to buy the goods depends on the consumer's perception of the individual factors and environmental factors in which one lives. [1] These factors can be classified also as media, which ,, .... have an important role in shaping social consciousness." [2] Part of this conviction is also the fact that the media influence the behavior, attitudes and opinions of individuals. On the other hand, it may expand the horizons of knowledge, educate, and assist consumers in decision making or to influence the lifestyle. The usage of media still changes, and therefore it is not possible to accurately determine whether the influence of the media on consumers is still the same, or how its affect will change over time. Therefore, this contribution is aimed to determine the effect of specific media to buying behavior of Slovak consumers.

引用

页码：1003 / 1008

页数：6

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