THE INFLUENCE OF MEDIA ON CONSUMER BUYING BEHAVIOR

被引：0
|
作者：
Rybansky, Rudolf [1 ]
Malikova, Iveta [1 ]
机构：
[1] Univ SS Cyril & Methodius, Fac Mass Media Commun, Trnava, Slovakia
来源：
PSYCHOLOGY AND PSYCHIATRY, SOCIOLOGY AND HEALTHCARE, EDUCATION, VOL II | 2014年
关键词：
purchasing behavior; purchasing decisions; consumers; the media;
D O I：
暂无
中图分类号：
R1 [预防医学、卫生学];
学科分类号：
1004 ; 120402 ;
摘要：
Consumers' decisions to buy the goods depends on the consumer's perception of the individual factors and environmental factors in which one lives. [1] These factors can be classified also as media, which ,, .... have an important role in shaping social consciousness." [2] Part of this conviction is also the fact that the media influence the behavior, attitudes and opinions of individuals. On the other hand, it may expand the horizons of knowledge, educate, and assist consumers in decision making or to influence the lifestyle. The usage of media still changes, and therefore it is not possible to accurately determine whether the influence of the media on consumers is still the same, or how its affect will change over time. Therefore, this contribution is aimed to determine the effect of specific media to buying behavior of Slovak consumers.
引用
收藏
页码：1003 / 1008
页数：6
相关论文
共 50 条
  • [1] Influence of Electronic Advertising on Consumer Buying Behavior
    Askari, Ahmad
    Kordlouie, Drhamidreza
    Mirabi, Vahidreza
    Zare, Shahram
    PACIFIC BUSINESS REVIEW INTERNATIONAL, 2016, 9 (05): : 115 - 121
  • [2] The influence of culture on consumer impulsive buying behavior
    Kacen, JJ
    Lee, JA
    JOURNAL OF CONSUMER PSYCHOLOGY, 2002, 12 (02) : 163 - 176
  • [3] Influence of Social Media on Consumer Buying Decision Process
    Gupta, Anchal
    Banga, Gagandeep
    Kumar, Babita
    INDIAN JOURNAL OF ECONOMICS AND DEVELOPMENT, 2021, 17 (01) : 120 - 127
  • [4] Research on the Influence of Wechat Advertising on Consumer Buying Behavior
    Zeng, Yucheng
    Zhang, Zhiwei
    2015 4th International Conference on Social Sciences and Society (ICSSS 2015), Pt 1, 2015, 70 : 171 - 175
  • [5] Green buying: The influence of environmental concern on consumer behavior
    Mainieri, T
    Barnett, EG
    Valdero, TR
    Unipan, JB
    Oskamp, S
    JOURNAL OF SOCIAL PSYCHOLOGY, 1997, 137 (02): : 189 - 204
  • [6] The influence of personality types on the impulsive buying behavior of a consumer
    Pelau, Corina
    Serban, Daniela
    Chinie, Alexandra Catalina
    PROCEEDINGS OF THE INTERNATIONAL CONFERENCE ON BUSINESS EXCELLENCE, 2018, 12 (01): : 751 - 759
  • [7] CONSUMER BUYING BEHAVIOR
    LEFRANCOIS, PC
    ACTUALITE ECONOMIQUE, 1965, 41 (03): : 465 - 496
  • [8] Research on the influence of new media marketing on consumer buying behavior in B2C environment
    Jiang Yi
    Xiang Shaoyang
    PROCEEDINGS OF 2017 CHINA MARKETING INTERNATIONAL CONFERENCE: MARKETING STRATEGY IN THE SHARING ECONOMY: LOCALIZATION AND GLOBALIZATION, 2017, : 882 - 885
  • [9] Mediating Effect of Social Media on the Consumer Buying Behavior of Cosmetic Products
    Ringim, Kabiru Jinjiri
    Reni, Andi
    PROCEEDINGS OF THE 3RD INTERNATIONAL CONFERENCE ON ACCOUNTING, MANAGEMENT AND ECONOMICS 2018 (ICAME 2018), 2018, 92 : 291 - 308
  • [10] Influence of Various Media Options on Consumer Buying Behaviour in Delhi NCR
    Dhyani, Vijendra
    Mishra, Nandita
    Sarangdevot, S. S.
    2015 IEEE INTERNATIONAL CONFERENCE ON COMPUTATIONAL INTELLIGENCE AND COMMUNICATION TECHNOLOGY CICT 2015, 2015, : 737 - 743
12345