Planning and developing of a relationship marketing project: challenges and opportunities

被引：0
|
作者：
Micu, Adrian [1 ]
Micu, Angela Eliza [1 ]
Susanu, Irina [1 ]
Cristache, Nicoleta [1 ]
机构：
[1] Dunarea de Jos Univ Galati, Dept Business Adm, RO-810017 Galati, Romania
来源：
RECENT ADVANCES IN BUSINESS ADMINISTRATION | 2011年
关键词：
relationship marketing; project management; customer value; efficient consumer response; marketing communication;
D O I：
暂无
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
After a brief presentation of the aspects regarding the planning of a relationship marketing project, we emphasize the factors that assure the success of such an approach. In order to obtain the attended results, an organization needs the best selection of the project manager and the most efficient teamwork, which involves employees from the company's departments and also IT specialists. In the final part, we made appreciations concerning the efficiency of a relationship marketing project and the opportunities created by its implementation
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页码：21 / 26
页数：6
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