Research on Consumer Motivation for Luxury Products in China

被引：0
|
作者：
Zheng, Zhe [1 ]
机构：
[1] Soochow Univ, Sch Text & Fash Engn, Suzhou 215021, Jiangsu, Peoples R China
来源：
ADVANCES IN TEXTILE ENGINEERING | 2011年 / 331卷
关键词：
Luxury Product; Consumption; Motivation; Chinese Consumer;
D O I：
10.4028/www.scientific.net/AMR.331.570
中图分类号：
T [工业技术];
学科分类号：
08 ;
摘要：
Chinese people who have become well off are experiencing a shift of consumption concept from traditional and practical style to luxurious style. It is time to understand the Chinese consumption demand and behavior in luxury products. Based on the previous researches and by way of intensive talks and questionnaire survey, this article takes advantage of Statistical Product and Service Solutions (SPSS) to conduct factor analysis, then to conclude the consumer motivation for luxury products in China as four main factors: "active social motivation", "passive social motivation", "desirable personal motivation", and "hedonistic personal motivation".
引用
收藏
页码：570 / 573
页数：4
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