Personal Innovativeness and Initial Adoption of M-Commerce: Toward an Integrated Model

被引：3

作者：

Xiang, Yiming ^{[1
]}

Wu, Xiaobo ^{[1
]}

Chen, Qi ^{[1
]}

机构：

[1] Zhejiang Univ, Sch Management, Hangzhou 310003, Zhejiang, Peoples R China

来源：

2008 IEEE INTERNATIONAL CONFERENCE ON MANAGEMENT OF INNOVATION AND TECHNOLOGY, VOLS 1-3 | 2008年

关键词：

M-Commerce; personal innovativeness; initial adoption; technology acceptance;

D O I：

10.1109/ICMIT.2008.4654442

中图分类号：

C93 [管理学];

学科分类号：

12 ; 1201 ; 1202 ; 120202 ;

摘要：

M-Commerce is playing an increasingly important role in our daily life, but we still do not know what factors contribute to user initial adoption of M-Commerce. Based on TAM, TPB and IDT, this paper presented an integrated M-Commerce initial adoption model, then represented an in-depth discussion on the mechanism that how personal innovativeness influence user initial adoption of M-Commerce. Data collected from 196 persons in the China were tested against the model. Results indicated perceived usefulness, perceived ease of use, perceived behavior control, subjective norm toward M-commerce are significantly attributed to personal innovativeness. Important implications for M-commerce promotion were also discussed.

引用

页码：652 / 657

页数：6

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