Price parity, channel conflict, and hotel rooms in Macao

被引:3
|
作者
Lee, Patrick Chang Boon [1 ]
Tang, Heng [1 ]
Fong, Sarah Wai San [1 ]
机构
[1] Univ Macau, Taipa, Macao, Peoples R China
关键词
channel conflict; hotel rooms; price parity;
D O I
10.5367/te.2015.0492
中图分类号
F [经济];
学科分类号
02 ;
摘要
The purpose of this research was to determine whether there was price parity for hotel rooms in Macao. The study collected room prices based on hotel star categories at various sales channels. The room prices included three types of booking: reservations made on the day of stay, those made 14 days ahead, and those made 30 days ahead. The results were the same for the three types: price parity was observed for rooms at three-star and four-star hotels but not at five-star hotels. The authors offer explanations for these results and suggestions for hotel guests who intend to book rooms during their visit to Macao.
引用
收藏
页码:1431 / 1439
页数:9
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