Research on Customer Relationship Management Application System of Manufacturing Enterprises

被引：0

作者：

Gao, Ying ^{[1
]}

Zhang, Cuifen ^{[2
]}

机构：

[1] Univ Jinan, Sch Management, Jinan 250022, Shandong, Peoples R China

[2] Chinese Women Coll, Foreign Language & Business Dept, Jinan 250002, Peoples R China

来源：

2008 4TH INTERNATIONAL CONFERENCE ON WIRELESS COMMUNICATIONS, NETWORKING AND MOBILE COMPUTING, VOLS 1-31 | 2008年

关键词：

CRM; enterprise resources planning; system architecture;

D O I：

暂无

中图分类号：

TN [电子技术、通信技术];

学科分类号：

0809 ;

摘要：

Owing to more and more competitive market, customer becomes one of the most important resources for enterprises, which results in the development of Customer Relationship Management(CRM). Customer Relationship Management is a management philosophy focusing on customer. Through utilizing IT technology, reconstituting the business function and reengineering the work flow, new customers are acquired and the existing ones retained. In this paper, a kind of whole architecture of CRM for Manufacturing Enterprises is put forward and at the same time some related key techniques of CRM and the relation between CRM and ERP are analyzed and discussed in detail.

引用

页码：11998 / +

页数：2

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