Research on Customer Relationship Management Application System of Manufacturing Enterprises

被引：0
|
作者：
Gao, Ying [1 ]
Zhang, Cuifen [2 ]
机构：
[1] Univ Jinan, Sch Management, Jinan 250022, Shandong, Peoples R China
[2] Chinese Women Coll, Foreign Language & Business Dept, Jinan 250002, Peoples R China
来源：
2008 4TH INTERNATIONAL CONFERENCE ON WIRELESS COMMUNICATIONS, NETWORKING AND MOBILE COMPUTING, VOLS 1-31 | 2008年
关键词：
CRM; enterprise resources planning; system architecture;
D O I：
暂无
中图分类号：
TN [电子技术、通信技术];
学科分类号：
0809 ;
摘要：
Owing to more and more competitive market, customer becomes one of the most important resources for enterprises, which results in the development of Customer Relationship Management(CRM). Customer Relationship Management is a management philosophy focusing on customer. Through utilizing IT technology, reconstituting the business function and reengineering the work flow, new customers are acquired and the existing ones retained. In this paper, a kind of whole architecture of CRM for Manufacturing Enterprises is put forward and at the same time some related key techniques of CRM and the relation between CRM and ERP are analyzed and discussed in detail.
引用
收藏
页码：11998 / +
页数：2
相关论文
共 50 条
  • [1] Research on intelligent customer relationship management for grouped enterprises
    Song, Xudong
    Liu, Xiaobing
    DCABES 2007 Proceedings, Vols I and II, 2007, : 992 - 994
  • [2] The research of customer relationship management of power supply enterprises
    Zhang Yan-fu
    Lu Ye
    2006 INTERNATIONAL CONFERENCE ON POWER SYSTEMS TECHNOLOGY: POWERCON, VOLS 1- 6, 2006, : 994 - +
  • [3] Research on Manufacturing Enterprise Customer Relationship Management Status
    Yu, Yong
    Huang, Ning
    Wang, Qun
    Wang, Qingfei
    2013 3RD INTERNATIONAL CONFERENCE ON SOCIAL SCIENCES AND SOCIETY (ICSSS 2013), PT 12, 2013, 43 : 61 - 65
  • [4] The Application of Customer Relationship Management to the Integrated Kitchen Cabinet Enterprises
    Zhang, Jijuan
    Zhong, Zhenya
    2009 INTERNATIONAL CONFERENCE ON INFORMATION MANAGEMENT, INNOVATION MANAGEMENT AND INDUSTRIAL ENGINEERING, VOL 1, PROCEEDINGS, 2009, : 579 - 582
  • [5] Research on the Application of GIS Technology in Spatial Mode Customer Relationship Management System
    Zheng, Hongjian
    Xue, Fei
    Wang, Chunxiu
    RISUS-JOURNAL ON INNOVATION AND SUSTAINABILITY, 2011, 2 (02): : 34 - 37
  • [6] Research on the Application of GIS Technology in Spatial Mode Customer Relationship Management System
    Zheng Hongjian
    Xue Fei
    Wang Chunxiu
    PROCEEDINGS OF THE 7TH INTERNATIONAL CONFERENCE ON INNOVATION AND MANAGEMENT, VOLS I AND II, 2010, : 1563 - 1566
  • [7] A Brief Analysis of the Design of Customer Relationship Management System in Sports Enterprises
    Zeng Fan-xin
    PROCEEDINGS OF THE FIRST INTERNATIONAL WORKSHOP ON EDUCATION TECHNOLOGY AND COMPUTER SCIENCE, VOL II, 2009, : 546 - 549
  • [8] Research on Strategy of the Third Party Logistics Enterprises Customer Relationship Management in China
    Yang, Weixia
    PROCEEDINGS OF THE 2016 INTERNATIONAL FORUM ON MECHANICAL, CONTROL AND AUTOMATION (IFMCA 2016), 2017, 113 : 659 - 663
  • [9] Discussion on customer knowledge management of modem manufacturing enterprises
    Gao, Ying
    Li, Lihua
    7TH INTERNATIONAL CONFERENCE ON COMPUTER-AIDED INDUSTRIAL DESIGN & CONCEPTUAL DESIGN, 2006, : 358 - +
  • [10] Research on Customer Relationship Management System Based on SOA
    Li, Baoan
    Liang, Qi
    PROCEEDINGS OF THE FIRST INTERNATIONAL WORKSHOP ON EDUCATION TECHNOLOGY AND COMPUTER SCIENCE, VOL II, 2009, : 508 - 511
12345