Timing of seasonal sales

被引:15
|
作者
Courty, P [1 ]
Li, H
机构
[1] Univ Pompeu Fabra, Barcelona, Spain
[2] Univ Hong Kong, Hong Kong, Peoples R China
来源
JOURNAL OF BUSINESS | 1999年 / 72卷 / 04期
关键词
D O I
10.1086/209627
中图分类号
F [经济];
学科分类号
02 ;
摘要
We present a model of timing of seasonal sales in which stores choose several designs before the season without knowing which, if any, is fashionable. Stores begin by charging high prices to capture the fashion market. As the season approaches the end with goods still unsold, stores have sales to capture the discount market. More designs and greater price competition in the discount market induce earlier sales. The results are consistent with the observation that the trend toward earlier sales since the mid-1970s coincides with increasing product varieties in fashion goods markets and increasing store competition.
引用
收藏
页码:545 / 572
页数:28
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