Competing in Global Markets: A Case Study on the Wenzhou Shoe-Manufacturing Industry

被引：0

作者：

Shou, Yongyi ^{[1
]}

Wang, Jie ^{[1
]}

机构：

[1] Zhejiang Univ, Sch Management, Dept Management Sci & Engn, Hangzhou, Zhejiang, Peoples R China

来源：

PROCEEDINGS OF THE INTERNATIONAL CONFERENCE ON CHINESE ENTERPRISE RESEARCH 2007 | 2008年

关键词：

Globalization; Entry mode; Wenzhou; Shoe-manufacturing industry;

D O I：

10.1142/9789812834720_0019

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

The manufacturing industry has played an important role in the development of Chinese economy. With China's gradual integration into the international market, the Chinese manufacturing industry has encountered increasing global competition. For small- and medium-sized enterprises (SMEs), of the Chinese manufacturing industries, decisions as to how to enter the international market become critically important. This paper sums up different entry modes chosen by Chinese SMEs, when accessing international markets and analyzes the main considerations underlying entry mode selection through a case study of the Wenzhou shoe-manufacturing industry.

引用

页码：255 / +

页数：3

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