Competing in Global Markets: A Case Study on the Wenzhou Shoe-Manufacturing Industry

The manufacturing industry has played an important role in the development of Chinese economy. With China's gradual integration into the international market, the Chinese manufacturing industry has encountered increasing global competition. For small- and medium-sized enterprises (SMEs), of the Chinese manufacturing industries, decisions as to how to enter the international market become critically important. This paper sums up different entry modes chosen by Chinese SMEs, when accessing international markets and analyzes the main considerations underlying entry mode selection through a case study of the Wenzhou shoe-manufacturing industry.