The differential and synergistic effects of market orientation and entrepreneurial orientation on hotel ambidexterity

被引：27
|
作者：
Ghantous, Nabil [1 ]
Alnawas, Ibrahim [1 ]
机构：
[1] Qatar Univ, Doha, Qatar
来源：
JOURNAL OF RETAILING AND CONSUMER SERVICES | 2020年 / 55卷
关键词：
ORGANIZATIONAL AMBIDEXTERITY; STRATEGIC ORIENTATION; SERVICE INNOVATION; EMPIRICAL-ANALYSIS; FIRM PERFORMANCE; MEDIATING ROLE; ANTECEDENTS; TECHNOLOGY; CAPABILITY; CUSTOMER;
D O I：
10.1016/j.jretconser.2020.102072
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
Innovation ambidexterity has surprisingly received limited attention in hospitality research. Using data from 101 Jordanian hotels analyzed with PLS structural equation modeling, this paper reports a double differential effect of two strategic orientations, market orientation (MO) and entrepreneurial orientation (EO), on hotel ambidexterity. On the one hand, EO (MO) has a stronger impact on exploratory (exploitative) than on exploitative (exploratory) innovation. On the other hand, EO has a stronger impact than MO on both innovation forms. Furthermore, the synergy between EO and MO has a positive impact on exploitative and exploratory innovation, both of which in turn enhance hotel performance. © 2020 Elsevier Ltd
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页数：9
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