Impact of the attribution pattern of a company's statement about brand crisis on brand credibility

被引：0

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作者：

Yuan Deng-Hua

Lei Lai

Mei Xiao

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来源：

INTERNATIONAL JOURNAL OF PSYCHOLOGY | 2012年 / 47卷

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中图分类号：

B84 [心理学];

学科分类号：

04 ; 0402 ;

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页码：172 / 173

页数：2

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