Impact of the attribution pattern of a company's statement about brand crisis on brand credibility

被引：0
|
作者：
Yuan Deng-Hua
Lei Lai
Mei Xiao
机构：
来源：
INTERNATIONAL JOURNAL OF PSYCHOLOGY | 2012年 / 47卷
关键词：
D O I：
暂无
中图分类号：
B84 [心理学];
学科分类号：
04 ; 0402 ;
摘要：
引用
收藏
页码：172 / 173
页数：2
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