Neuromarketing: The Effect of Attitudes on the Perception of External Business Communication

被引：2
|
作者：
Kovac, Kristina [1 ]
Kuhn, Marc M. [1 ]
de Jong, Natalie [1 ]
机构：
[1] Baden Wurttemberg Cooperat State Univ Stuttgart, Stuttgart, Germany
来源：
REDISCOVERING THE ESSENTIALITY OF MARKETING | 2016年
关键词：
D O I：
10.1007/978-3-319-29877-1_21
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
引用
收藏
页码：95 / 96
页数：2
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