In this paper we consider the possibility of using the bootstrap to estimate the finite sample variability of feasible generalized least squares and improved estimators applied to the seemingly unrelated regressions model. The improved estimators we employ include members of the Stein-rule family and a hierarchical Bayes estimator proposed by Blattberg and George (1991). Simulation experiments are carried out using several SUR examples as well as a very large example based on the price-promotion model, and data, from marketing research.