The Influence of Electronic Word of Mouth, Value Co-Creation and Brand Image on Trust

被引：0
|
作者：
Abror, Abror [1 ]
Ayuni, Silvi [1 ]
Engriani, Yunita [1 ]
机构：
[1] Univ Negeri Padang, Padang, Indonesia
来源：
PROCEEDINGS OF THE THIRD PADANG INTERNATIONAL CONFERENCE ON ECONOMICS EDUCATION, ECONOMICS, BUSINESS AND MANAGEMENT, ACCOUNTING AND ENTREPRENEURSHIP (PICEEBA 2019) | 2019年 / 97卷
关键词：
electronic word of mouth; value co-creation; brand image; trust; CONSUMER-GENERATED MEDIA; INTENTION; ADOPTION; IMPACT; INFORMATION; ENGAGEMENT; YOUNG;
D O I：
暂无
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
This research aims to analyze: (1) the influence of brand image on E-Word of Mouth of Wardah in Padang city (2) the impact of brand image on customer trust (3) the influence of value co-creation on E-Word of Mouth (4) the influence of value co-creation on brand image (5) The influence of value co-creation on trust, and (6) the influence of trust on E-Word of Mouth. This research is a causative research. The population on this research is all students who use Wardah cosmetics in Padang. The total number of samples in this study are 80 students who have been selected by using purposive sampling due to unknown the number of populations. This study found that (1) brand image has no significant direct effect on E-Word of Mouth (2) brand image has a significant effect on trust (3) value co-creation has a significant effect on E-Word of Mouth (4) value co-creation has a significant effect on brand image (5) value co-creation has a significant effect on trust (6) trust has a significant effect on E-Word of Mouth. Some limitations and further studies are discussed.
引用
收藏
页码：550 / 561
页数：12
相关论文
共 50 条
  • [31] Value acquisition, value co-creation: The impact of perceived organic grocerant value on customer engagement behavior through brand trust
    Yu, Weiping
    He, Mingli
    Han, Xiaoyun
    Zhou, Jun
    FRONTIERS IN PSYCHOLOGY, 2022, 13
  • [32] Value Co-creation in Tourism - Scale Validation and Replication Regarding Word-of-Mouth Recommendation Intention
    Sant'ana Ribeiro, Thiago de Luca
    Costa, Benny Kramer
    De Lamonica Freire, Otavio Bandeira
    REVISTA BRASILEIRA DE PESQUISA EM TURISMO, 2021, 15 (02)
  • [33] Does customer co-creation value lead to electronic word-of-mouth? An empirical study on the short-video platform industry
    Xie, Xing-Zheng
    Tsai, Nian-Chung
    Xu, Sheng-Quan
    Zhang, Bao-Yi
    SOCIAL SCIENCE JOURNAL, 2019, 56 (03): : 401 - 416
  • [34] The Influence of Online Community Experience on Brand Image and Brand Engagement in the Formation of Value Co-Creation (Study at Go-Jek Community in Manado)
    Andries, Helen
    Areros, William Agustinus
    Pio, Riane Johnly
    PROCEEDINGS OF THE 5TH ANNUAL INTERNATIONAL CONFERENCE ON MANAGEMENT RESEARCH (AICMAR 2018), 2018, 74 : 138 - 143
  • [35] Effects of Social Importance and Brand Image on Willingness to Pay More in Value Co-Creation with Customers
    Danaci, Emine Senbabaoglu
    ESKISEHIR OSMANGAZI UNIVERSITESI IIBF DERGISI-ESKISEHIR OSMANGAZI UNIVERSITY JOURNAL OF ECONOMICS AND ADMINISTRATIVE SCIENCES, 2024, 19 (02): : 434 - 453
  • [36] Co-creation of brand identities: consumer and industry influence and motivations
    Kennedy, Eric
    Guzman, Francisco
    JOURNAL OF CONSUMER MARKETING, 2016, 33 (05) : 313 - 323
  • [37] Interactive brand experience pathways to customer-brand engagement and value co-creation
    Merrilees, Bill
    JOURNAL OF PRODUCT AND BRAND MANAGEMENT, 2016, 25 (05): : 402 - 408
  • [38] Towards an Ethical and Trustworthy Social Commerce Community for Brand Value Co-creation: A trust-Commitment Perspective
    Xuequn Wang
    Mina Tajvidi
    Xiaolin Lin
    Nick Hajli
    Journal of Business Ethics, 2020, 167 : 137 - 152
  • [39] Electronic Word of Mouth and Brand Image in Social Media Instagram Context
    Arsiyanti, Lestari
    Sari, Dewi Melinda
    3RD INTERNATIONAL CONFERENCE ON CYBERNETICS AND INTELLIGENT SYSTEMS (ICORIS 2021), 2021, : 511 - +
  • [40] Towards an Ethical and Trustworthy Social Commerce Community for Brand Value Co-creation: A trust-Commitment Perspective
    Wang, Xuequn
    Tajvidi, Mina
    Lin, Xiaolin
    Hajli, Nick
    JOURNAL OF BUSINESS ETHICS, 2020, 167 (01) : 137 - 152
12345