How to Overcome Customers' Adoption Barriers?

被引：0
|
作者：
Kuester, Sabine [1 ]
Hess, Silke [1 ]
机构：
[1] Univ Mannheim, D-6800 Mannheim 1, Germany
来源：
ADVANCES IN CONSUMER RESEARCH, VOL XXXVI | 2009年 / 36卷
关键词：
PRODUCT EVALUATION; KNOWLEDGE; CATEGORIZATION;
D O I：
暂无
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
引用
收藏
页码：783 / 784
页数：2
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