The Relationship Between Complementary Services and Service System Value Creation

被引：0
|
作者：
Algarni, Fahad [1 ]
Cheung, Yen [1 ]
Lee, Vincent [1 ]
机构：
[1] Monash Univ, Clayton Sch Informat Technol, Melbourne, Vic 3004, Australia
来源：
2012 SEVENTH INTERNATIONAL CONFERENCE ON KNOWLEDGE, INFORMATION AND CREATIVITY SUPPORT SYSTEMS (KICSS 2012) | 2012年
关键词：
Service system value creation; complementary services; cultural values; eMarketplaces;
D O I：
10.1109/KICSS.2012.16
中图分类号：
TP [自动化技术、计算机技术];
学科分类号：
0812 ;
摘要：
Many studies have suggested that service system service value creation is considered crucial for electronic and online systems. However few studies have focused on the success factors that drive it. This paper proposes a research model for determining the relationship between complementary services and the service system value of eMarketplaces in Saudi Arabia (SA). It was tested by Saudi online customers (n=337) divided into two groups: student (N=156) and non-student (N=181) based on their age, experience and their involvement in the technology. The findings have proven that there is a positive correlation between complementary services and service system value creation moderated by cultural values of SA.
引用
收藏
页码：211 / 215
页数：5
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